Every so often, my wife proclaims that we (meaning me) need to eat healthier. This mostly happens on New Years Day, my birthday, our anniversary, and every morning. These proclamations are followed by conversations about water, produce and a lack of taste. Often, to help us (me) on our (my) journey to better health, we visit new grocery stores, farmer’s markets, and organic centers where you lose weight by spending all your money at the checkout.
Recently, we visited a bougie chain grocery store fairly new to our area. I learned the term bougie (also spelled bougee, boujee, boozhee, boojee…) from a coworker while visiting a local overpriced, groovy smoothie shop. I feel old and stale for writing this, but I learned more about the term from an old USA Today article. It comes from the word bourgeois and describes assumed high end tastes like driving your Tesla to get Root of Eggplant Juice after your Aqua Shiatsu massage.
To protect the bougie store’s identity, we’ll call it Tater Toes.
After a short wait which stretched across the front of the building and halfway to the back, we entered Tater Toes. What we found amazed us:
- Mashed Cauliflower
- Banana Date Nut Bread Crisps
- Organic Teriyaki Seaweed Snacks
- Blood Orange Chocolate Chip Ricotta Cheese
- Sriracha Air Fried Organic Avocado Bean Sprout Tomatillo Vegan Chicken Flavored Wafers on Dill Pickle Flavored Black Forest Grown Sticks.
You know, interesting things you wonder about but don’t buy unless someone makes you.
After walking down every row five or six times, we found two items we actually wanted to purchase: bananas and blueberries. We pushed them in our almost empty cart across the immaculately clean store to our enthusiastic cash register/checkout specialist. This guy was so friendly that I’m sure he must have turned down a management position at the Magic Kingdom in order to train for this job. After complimenting my wife’s jacket and offering to do our taxes, he asked if we had found everything we were looking for.
“Yes,” said my wife as if our cart was full. “But I was also wondering about your seasonal food products.”
He smiled in an understanding way as if he had just learned that we were raised by wolves in Canada’s northwest territory and didn’t understand how human society works.
“I’m sorry,” he replied. “Our seasonal items are so popular, you should probably buy them nine months in advance. The good news is that they’ll be on our shelves in a couple of months.”
We walked out, produce in hand, feeling like cave people who just encountered the wheel. We’re determined to learn the ways of bougie food grocery stores, even if it takes several more visits. In the meantime, I guess I’ll be standing in line outside of Tater Toes and eating a lot of organic bananas and blueberries.
*Photo courtesy of Utsman Media and Unsplash