At a recent conference, I learned about the biggest problem with creativity. Here it is:
People want creativity to be like this
People most often want creativity to be linear – straight from the need to the end result. Archimedes said that the shortest distance between two objects is a straight line. That seems to make sense, right? If that is so, creativity should work like that too, correct? We should have the ability to be creative on demand with our best ideas, right?
It may work that way for some, but most often not.
Creativity is really more like this
The best creativity comes from a crockpot instead of a microwave. The best creativity involves starting with an idea, allowing your to marinate (ponder) what you have, making adjustments along the way, and finally coming to a finished product.
The secret is giving yourself time to ponder, edit, soak, and revise.